Matt Ellwood | Te Tuhi Gallery
In their first collaborative project together, Auckland artist's MATT ELLWOOD and
Yoon Tae Kim produce a triptych work that acts as a critique on brand
recognition. Here they collaborate to investigate the influence of branding in the concrete jungle for the latest Te Tuhi Billboard project. Brand recognition is one of the most visually dominating aspects of the urban commercial environment. Multinational franchises have made an exact science of using marketing and design to lure customers. By censoring the branding of well known fast-food outlets, the artists de-mystify the design strategies and reveal the underlying formalist logic that such businesses adhere to.
The work will be on view outside Te Tuhi Gallery from 3 August - 20 October 2013.
MATT ELLWOOD will show new works on paper at Melanie Roger Gallery in August and concurrently will show new sculptural work with the gallery at the Auckland Art Fair 7-11 August. To enquire: firstname.lastname@example.org